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Kinaxis Vice President of Industry Strategy Named as ‘Pro to Know’ by Supply & Demand Chain Executive

March 2, 2017

Dr. Madhav Durbha Recognized for Critical Role in Ensuring Customer Success

March 02, 2017

Kinaxis® (TSX:KXS), provider of RapidResponse®, delivering cloud-based SCM and S&OP applications, today announced that Dr. Madhav Durbha, Vice President of Industry Strategy at Kinaxis, has been selected by Supply and Demand Chain Executive magazine as a 2017 Provider ‘Pro to Know’.

Madhav’s experience and educational background show his passion and enthusiasm for supply chain and the role it plays in making the world a better place. He earned a Ph.D. in Chemical Engineering from University of Florida and a B.Tech. in Chemical Engineering from Indian Institute of Technology (IIT), Madras. He shares this passion with others through his speaking engagements and writings. At Kinaxis, Madhav utilizes his nearly 20 years of industry experience and deep knowledge of supply chain management to help educate companies on the impact of supply chain management (SCM) to their top and bottom line and acts as a trusted advisor that empowers customers to transform their end-to-end supply chain. Madhav’s deep knowledge across verticals brings significant market intelligence to his role as vice president of industry strategy.

“We are proud to have Madhav on our team and are delighted he has been selected to join the growing ranks of Kinaxis executives named as a ‘Pro to Know,” said John Sicard, Chief Executive Officer for Kinaxis. “This award is a great recognition of Madhav’s ability to work with our customers and leverage his deep industry knowledge to provide a higher level of visibility and influence as we revolutionize planning for the world’s largest organizations.”

“We are assisting global organizations manage their increasingly complex and volatile supply chains by leveraging concurrent planning,” said Madhav Durbha. “Attaining agility and alignment across the supply chain is crucial for an organization to be able to effectively respond to business disruptions. I look forward to continuing to solving our client’s problems and am honored to have been named a ‘Pro to Know’.”

The complete list of 2017 ‘Pros to Know’ award winners is available on and will be published in the March 2017 issue of the Supply & Demand Chain Executive magazine.

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